First off, let me wish you a Happy New Year – and add that if I knew exactly what’s in store for 2012, I would hurry down to the stock market right now!

Keeping costs down

One thing that is pretty certain, however, is that the strained global economy will continue to keep everyone focused on keeping costs down. Businesses need to be constantly aware that their customers will want value for every dollar spent.

Providing easily accessible Internet-based business applications at a low price – like we and others do – should be a recipe for maintaining growth under these circumstances, allowing clients to keep costs low and making it easy for startup companies to get started.

I think we will see many software providers – ourselves included – focusing on ease-of-use in the way they design their products, support new customers and market themselves.

Fun marketing

Speaking of marketing, another focus area for many businesses in the year ahead will be generating publicity and knowledge of their products and brand without spending tons of money on full-blown marketing campaigns.

At e-conomic, we are doing this by insisting that bookkeeping and accounting systems can be fun and entertaining.

We have launched a number of initiatives featuring ‘the e-conomic man’ (pictured at his desk, to the right), and we are using social media like Facebook, Twitter and YouTube to reach out to our customers in new and fun ways.

As our latest social media initiative, we have started to create YouTube videos specifically to help developers make apps that connect e-conomic with other systems.

So, sit back and enjoy as we prepare to make 2012 as easy and fun for you as possible!

This entry was posted on 6 January 2012 at 8:17 am and is filed under Miscellaneous. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.